Because Your Online Reputation is Just as Important as your Offline Reputation
Filling out the Article/Document Profile
Step 3 is the second part of the Article/Document Profile.
Here you enter in the key terms that will be searced by search engines - this will
lead people to the article you posted.
In the above example, "John Doe" is the main focus of an article as he
is the nobel prize winner. Put any key words that are someone's name in a single box.
This way, the article will turn up when the full name is searched rather than turning up
on the millionth page when someone searches "John".
Follow the same rule for other types of key terms. Put full titles, phrases, etc. in a single box
rather than splitting up the words among multiple boxes. As you can see in the example, Nobel Prize Winner
is put in a single box because the individual wants the article to show up when the phrase "Nobel Prize Winner"